Book guides
Lead Teams & Organizations
The craft of leading people — and leading a team in any function.
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← All guides- The Bicycle Guide toASMP professional business practices in photographyThis book is a comprehensive guide from the American Society of Media Photographers that equips professional photographers with the essential business practices for pricing, negotiation, copyright protection, and marketing needed to build and sustain a successful career.
- The Bicycle Guide toBest Business Practices for Photographers, Third EditionA comprehensive guide for photographers on establishing and sustaining a profitable business by mastering essential practices from legal structures and pricing to copyright protection and client management.
- The Bicycle Guide toDirection Quality of Light Your Key to Better Portrait Photography AnywhereMastering the fundamental principles of light's direction and quality empowers photographers to solve any lighting challenge and create flattering, impactful portraits anywhere, using any available or artificial light source.
- The Bicycle Guide toFast Track Photographer, Revised and Expanded Edition Leverage Your Unique Strengths For A More Successful Photography…A guide for aspiring and struggling photographers to build a profitable and fulfilling career by discovering their unique identity and leveraging it to create a competition-proof business in the modern digital marketplace.
- The Bicycle Guide toGregory Heisler, 50 portraits stories and techniques from a photographers photographerRenowned portrait photographer Gregory Heisler reveals the intimate stories, creative philosophies, and specific techniques behind 50 of his most iconic photographs of celebrities, artists, and world leaders.
- The Bicycle Guide toLight Science and Magic, Fourth Edition An Introduction to Photographic LightingThis book teaches photographers to master lighting by understanding its fundamental physical principles, enabling them to predictably control light to reveal the shape, texture, and essence of any subject.
- The Bicycle Guide toPhotography Business Secrets The Savvy Photographers Guide to Sales, Marketing, and MoreA practical guide for photographers to transform their artistic passion into a profitable and sustainable business by mastering essential business, sales, and marketing fundamentals.
- The Bicycle Guide toPicture Perfect Lighting An Innovative Lighting System for Photographing PeopleA systematic guide for photographers to master the principles of light, enabling them to create beautiful, compelling portraits in any situation by understanding how to read, shape, and create light with intention.
- The Bicycle Guide toPicture Perfect Posing Practicing the Art of Posing for Photographers and Models (Voices That Matter)A comprehensive guide that deconstructs the art of posing into a systematic, 15-point framework, empowering photographers and models to create natural, flattering, and emotionally resonant portraits with intention and confidence, rather than by memorization or chance.
- The Bicycle Guide toStudio Anywhere A Photographers Guide to Shooting in Unconventional LocationsA guide for photographers on how to create professional, studio-quality images in any unconventional location using minimal, affordable lighting gear and creative problem-solving.
- The Bicycle Guide toThe Kodak Library of Creative Photography The Art of Portraits and the NudeA practical guide for photographers on mastering the art of portraits and nudes by controlling lighting, posing, and setting to create compelling interpretations of personality and beautiful studies of the human form.
- The Bicycle Guide toThe Photographer’s Guide to Marketing and Self-PromotionA comprehensive guide for photographers on how to transition from being a creative artist to a successful business owner by mastering marketing, self-promotion, sales, and client relations.
- The Bicycle Guide toThe photographers business and legal handbookAn essential handbook for professional photographers on navigating the complex legal and business landscape of their profession, covering copyright, contracts, liability, and financial management to ensure a protected and profitable career.
- The Bicycle Guide toThe Real Business Of PhotographyA practical guide for photographers to build a profitable and sustainable business by mastering essential processes like strategic visioning, marketing, sales, and financial management.
- The Bicycle Guide toWedding photography 101 the complete guide to starting and growing a wedding photography businessA comprehensive guide for aspiring photographers on how to start, manage, and grow a successful wedding photography business, covering everything from business infrastructure and equipment to marketing, sales, and client management.