Partial profile · Book Profile — full narrative profile planned
(title unknown)
A hands-on guide for training professionals to abandon ineffective, information-dump courses in favor of a strategic design process called Action Mapping, which focuses on solving business problems by creating targeted, activity-based experiences that change on-the-job behavior.
A profile of this book is on the way.
What it’s about
Are you a training designer tired of being an 'order taker' who turns boring slide decks into equally boring online courses? 'Map It' by Cathy Moore provides a subversive and practical escape from the 'course factory.' It introduces Action Mapping, a step-by-step process designed to shift your role from course producer to performance consultant. Instead of starting with content, you'll learn to start with a measurable business goal, analyze what people need to *do* to achieve it, and uncover the real reasons they aren't doing it. This analysis often reveals that the best solution isn't a course at all, but a job aid, a process improvement, or another non-training intervention. When training is needed, you'll design challenging, realistic practice activities—not information dumps—that engage learners and genuinely change their behavior. This book is your hands-on guide to creating training that solves real problems, earns you respect, and makes a measurable impact on your organization's success.
The through-line
- Who it’s for
- A corporate, government, or NGO training designer or L&D professional who wants to stop creating ineffective, boring 'information dump' courses and start making a real, measurable impact on their organization's performance. They want to be respected as a strategic partner, not just an order-taker.
- The problem
- They are constantly asked to 'turn slides into a course' or create training for poorly-defined problems, which results in materials that waste everyone's time and don't change behavior. They feel frustrated, undervalued, and like a replaceable cog in a 'course factory,' unable to use their skills to make a meaningful difference.
- The plan
- Start every project by defining a measurable business goal with the client.
- Analyze the performance problem by identifying what people need to DO and what barriers (environmental, skill, knowledge) are preventing them.
- Brainstorm and design challenging, realistic practice activities—not information presentations—that simulate on-the-job decisions.
- Create a simple prototype of a typical activity to get buy-in from stakeholders and test with learners before full development.
- Deliver the solution as a campaign of activities and resources, potentially spaced over time, rather than a single event.
- The payoff
- You become a respected performance consultant who solves critical business problems. · You design engaging, activity-rich experiences that people actually find useful and that lead to measurable behavior change. · You feel proud of your work, enjoy your job more, and have a clear way to demonstrate your value to the organization.
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